Built by people who
run outdoor businesses.
Not consultants. Not a dev team guessing at workflows. A bike shop owner and a software engineer who rebuilt online booking software from scratch.
Two people. One problem.
Seth has worked in bike shops for 25 years. Every role, assistant to owner. He's used every rental platform out there and watched each one fail in its own special way.
Sean builds software. Not landing pages, not MVPs. Production systems for asset management, billing, and operations.
They met and agreed on one thing: rental software doesn't need more features bolted onto a broken foundation. It needs to be rebuilt. So that's what they did.
Your software should adapt to how you run your business. Not the other way around.
The founding team
Sean Connor
Entrepreneur and software engineer. Led software teams and developed enterprise asset management, billing, procurement, and inspection systems. Passionate about backcountry skiing, trail running, and gravel biking. Based in San Diego, formerly Colorado; frequents Mammoth Mountain.
Seth Cox
25+ years in the bicycle industry. Has held every bicycle shop role from assistant to owner. Pro team mechanic and frame builder. Operates a thriving bicycle shop with a large rental fleet on the West Coast. Bachelor's degree in Biology; certified across professional bicycle disciplines.
Want to see how it works?
15 minutes with a co-founder. No sales deck. Just a real walkthrough.
Schedule a Demo