One fee.
No surprises.
Valet costs a 5% booking fee, and nothing else. No monthly overhead, no subscriptions, no contracts. The question isn't what Valet costs. It's whether 5% is worth what you get.
We know what we're asking. So we earn it.
Shops in this industry have been underserved for a long time, paying for software that doesn't pull its weight. A booking fee only makes sense if the platform delivers meaningfully more than 5% in value: better customer experience, less staff training time, tools that go beyond basic back-office. If it doesn't, it shouldn't exist. That's the standard we hold ourselves to.
We don't hold your money
Some competitors hold your funds in their own accounts and earn interest before paying you out. We don't. When a customer pays, it flows directly to your Stripe account.
One of our partners, a long-time bike shop owner who previously used FareHarbor, saw revenue grow from $153k to $201k in his first year on Valet. Online bookings more than doubled, from $50k to $113k, even as walk-in traffic dipped slightly. Visitorship to his island town rose just 7.5%. The platform captured a much larger share of it.
No tiers. No feature gates. Everything Valet does is available from day one.
SB-478 Compliant
Per California SB-478, booking fees must be included in the listed price. No surprise add-ons at checkout. The 5% is built into the price customers see upfront. Fully compliant, fully transparent.
If your website is visible to anyone in California, and it is, this law applies to you regardless of where your shop is located. Valet's fee structure keeps you compliant by default.
Pay as you go
Unlike a flat subscription, you pay nothing in slow periods. A quiet week costs nothing. A busy weekend costs more, because you made more. Your software bill scales with your business, not against it.
Questions? Check the FAQ, contact us, or schedule a demo.